Training with Team Wiggle in Marostica

The Wiggle Honda Pro Cycling team is new this year to the women’s peloton, and have arrived with big ambitions and ideas for the season to come. At the first available opportunity, we invited the entire team to the fi’zi:k headquarters in Italy so they could really get to know the brand and our products, and not to mention our local roads and ever-present passion for cycling.

Upon arrival at the fi’zi:k HQ, the team was shown around, with particular emphasis on the production facilities, witnessing the level of detail that goes into our products and meeting the people who craft each and every one of them by hand. We then took the opportunity to show the team our local training roads in Pozzoleone, going for a ride in the hills and including a stop for cappuccinos in the beautiful walled city of Marostica.

Later, we moved on to product development. The riders told us their personal experiences with fi’zi:k saddles, shoes, and bar tape – commenting on comfort, performance as well as aesthetics. The team was also able to see firsthand our new products that were in various stages of development.

The presence of women’s professional cycling is rapidly growing in the media. The Wiggle Honda team is looking to make a difference, and fi’zi:k is here to support all aspects of women’s cycling.

At fi’zi:k we jumped at the chance of sponsoring the Wiggle Honda team, who is one of the groups spearheading the advancement of women in cycling, and are proud to demonstrate our continued support in the development of women’s competitive cycling. And as with our sponsored men’s teams, we are also developing strong working relationships to refine progress our women-specific product ranges further through the exchange of ideas with these phenomenal athletes.